Online platform for real-world connections
HappyGo brings together people based on common interests, activities and goals
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Company Background
Happy Go, an innovative application, aimed to create a social network where individuals could connect within the app to plan and participate in real-life experiences. Whether organizing a hiking trip, club gathering, or any offline event, Happy Go allowed users to seamlessly bridge the online-to-offline transition, fostering connections and real-world interactions.
The challenge
The major challenge lay in ensuring a smooth transition from online planning to offline activities. Additionally, creating a robust community within the platform, incorporating an effective invitation system, and enabling chat functionalities without relying on third-party platforms presented key hurdles. Tracking and verifying offline activities added complexity to the challenge.
How we approached this project
To address the transition challenge, we had implemented a mandatory invitation and referral system during onboarding. The app also allowed linking to other social media for events, enhancing connectivity and engagement.
We had incorporated an invitation system for friends and family and introduced an in-app chat feature for event attendees to plan and engage before gatherings. Special interest groups and professional clubs found a home within the application.
For post-event verification, we had introduced a survey form to gather attendee feedback, ensuring the application’s effectiveness in the real world. Additionally, we integrated a ‘Looking For’ capability, allowing users to explicitly state their goals and connect with like-minded individuals.
The result of our work
The development journey had culminated in a progressive web application (PWA), selected for its versatility and cross-platform compatibility. Mobile responsiveness and a mobile-first approach had guided the six-month development phase, which included design prototyping, testing, and validation. The application was formally launched, piloted successfully with clubs in the Pacific Northwest, involved over 200 users, and received highly positive reviews.
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