The political campaign trail, simplified

CXO advisory and tech strategy for political campaign management tool


Corporate & Technology Strategy

CXO Advisory

Strategy & Analytics

Company Background

Trail Mapper is a political campaign management tool with a distinct mission. Targeting small-time politicians, lobby groups, and political organizations, the company aimed to facilitate effective fundraising and optimize polling and constituent satisfaction. Recognizing the scattered and undiscovered nature of political data and resources.

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 The Challenge:

The client approached us for a comprehensive solution to empower politicians in planning and executing successful campaigns. The challenge lay in the broad scope of the platform and the need to consolidate scattered resources and insights. Although the client already had a prototype Minimum Viable Product (MVP), there was a crucial need to enhance and expand the platform. The incorporation of a fundraising component posed an additional complexity, requiring a strategic approach to balance priorities and functionalities.

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How we approached this project

Taking a first-principles, ground-up approach, we strategically repositioned the platform's focus. Recognizing that fundraising was the primary goal for politicians, we pivoted away from an emphasis on social listening, data, and insights. The platform evolved into a fundraising prospector and donor relationship management software tailored for political advocacy organizations and individual politicians.

The final iteration of the platform became a comprehensive fundraising prospector, providing essential tools for donor relationship management in the realm of political advocacy. The strategic shift prioritized fundraising effectiveness, ensuring that the platform served the unique needs of politicians and political organizations in mobilizing financial support.

Successfully implementing the strategic changes, the platform is now live and actively utilized by several testers and users. It serves as a valuable tool for political figures and organizations seeking to enhance their fundraising efforts, providing a streamlined and efficient solution for political campaign management.


The transformation of Trail Mapper into a focused fundraising prospector and donor relationship management software has yielded positive results. The platform's live status and active user base demonstrate its effectiveness in meeting the fundraising needs of small-time politicians, lobby groups, and political organizations. The enhanced capabilities contribute to the optimization of political campaigns, reflecting the successful outcome of the collaborative development process.

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